There are many precautions for registering Chinese trademarks in 2025, and the following are specific contents:
Trademark design aspect:
Distinctiveness: Trademarks should have unique features that can distinguish the source of goods or services. Symbols that lack distinctiveness, such as overly simple geometric shapes, ordinary font letters, and generic names, may be difficult to register.
Avoid adverse effects: Use positive or non negative words, and trademark names composed of words with adverse effects will be rejected.
Use standard fonts: Text trademarks should use standard fonts and not create their own words randomly. Irregular text with less strokes and more strokes will be rejected.
Attention to copyright issues: Free fonts or commercially available open source fonts can be used, and the use of commercial fonts requires authorization to avoid infringement.
Regarding trademark search：
Comprehensive search: Check on the official website of the China Intellectual Property Office or entrust a professional agency to determine if there are identical or similar trademarks. At the same time, it is also possible to learn about the use of similar product or service trademarks in the market through the internet.
Pay attention to the blank period for querying: There is a blank period of about half a month from the submission of the trademark application to the public query of the database. During this period, there may be identical or similar trademarks that have been submitted but cannot be queried, and a risk assessment needs to be conducted.
Regarding application materials and procedures：
Preparation materials: Prepare clear, explicit, and non infringing trademark designs, fill in the trademark registration application form in the prescribed format, including the trademark name, applicant name, address, category of goods or services, and other information. If entrusted to an agency for handling, a trademark agency power of attorney must also be filled out.
Choice of application route: For foreigners or foreign enterprises applying in China, unless they have a permanent residence or business office in China, they should entrust a legally established trademark agency to handle the application.
Category selection aspect
Accurate selection: Choose appropriate categories of goods and services based on the Nice classification, covering all relevant categories to prevent others from using similar trademarks in unregistered categories. If a trademark is used for multiple goods or services, it may be considered to apply for registration in multiple categories.
Other aspects
Do not rush to register or brush the edges: Do not rush to register hot words or play borderline games. Such trademarks will be rejected, and even if they pass by chance, they may be opposed or declared invalid by others.
I am IprLaoLiu. If you plan to apply for a Chinese trademark, please consider entrusting me to provide you with agency services.My Email：iprlaoliu@163.com